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CyberSelling
Using CRM Technology to Help You Sell
A Book on Selling Skills and Using
Your CRM Product as an Aid
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What People Are Saying About
CyberSelling
“I am enjoying reviewing your book. It is right on the mark. I intend to
make the CyberSelling book mandatory reading for all new sales reps. As well
I will be revamping my sales process manual, to bring in some new rules
based on the book. Good Job. ThanX.” Keith Thompson, D J Media
Enterprises Inc.
“If you're looking for some insight into why your sales team has stalled
this is the right book for you. If you are ready to ‘roll-up-your-sleeves’
and ‘get-your-hands-dirty’ to make it right and you're committed to success,
then take some time to read Russ’ latest book. As you’re reading remember to
tag it, highlight it, book mark it and carry it with you because this is one
of those books you'll use every day.” Daniel P. Ferraro, Director, Sales
and Marketing, ISM, Inc.
“CyberSelling brings traditional sales ‘best practices’ and modern
technology together to bring the art of sales into the 21st century. Highly
recommended for every sales professional and marketing manager.” Bradley
Pascone, Marketing & Sales Manager, Fire Chief Equipment Company
“This text was compiled from a very broad user perspective. The book allows
for executive managers,
 sales managers, sales representatives and other
internal functions within the organization to get a very good understanding
of the sales funnel process. In a very friendly format users can walk away
with many key topics that will immediately add to their bottom line. Great
work!” Don Lamping, Director of CRM, Hill-Rom Company, Inc.
“If you have read ‘CRM for the Common Man’ then ‘CyberSelling’ is a must
read. Russ has definitely hit the mark on CyberSelling by taking the basic
blocking and tackling of CRM practices and making it conducive as well as
practical to the current issues and technological advances of today’s world.
CyberSelling will appeal to anyone interested in successful CRM strategies
and results.” Michael W. Thomas, National President, CRM Association
“Many people think that salesmen are born, not made. Russ Lombardo’s
CyberSelling gives you a systematic process for selling that anyone can
learn in an individual or team setting. He shows you how to have great
Customer Relationships from first contact to post sale service. Highly
Recommended.” Sales Professional
"There is nothing new in sales. Just the things you already forgot. I am
ashamed to admit that Russ Lombardo's book, CyberSelling, was a real wake up
call. Chapter XVII Negotiating is a ‘must read’ for seasoned sales people
like myself (40 years) and anyone starting out in sales. His reminder that
negotiations should always be ‘win-win’ is one I had given up on with the
hard economy where discounting has become a sales process instead of a
strategy. It forced me to take pride in my ability, pride in my product and
pride in my problem solving and value equation again. My first negotiation
after being reminded by Russ resulted in a faster customer decision, larger
volume with higher margin and commission and an easier delivery process.
Most important, the customer recommended us to three other potential clients
who he said were tired of the ‘me too, I have bigger discounts’ sales
process of my competitors. Thank you Russ, if you have any more two-by-fours
please use them on the old guys like me who need to be reminded once in a
while." Paul Moseley, President, Team Telecom LLC
“Sales is a profession and has to be learned. CyberSelling gives a complete
overview of the sales process and a lot of practical information to overcome
difficult sales situations. I recommend this book to all businessmen who are
not happy with the performance of their sales organisation, this book will
help to set the foundations of a professional organisation.” Eric van der
Horst, basiX
“Any business person trying to automate sales should read this book. Get the
most out of your CRM investment with straight forward, easy to read
strategies and action pans for today’s business owners and managers. Well
done Russ!” Joseph Ferrone Jr., EIC Software
“The acceptance of CRM continues to change the role of sales management and
targeted marketing. Russ Lombardo has taken his proven processes and
experience in sales and expanded it into the 21st century. CyberSelling is a
must read for all sales executives involved in a CRM implementation. Whether
it is your first or tenth CRM implementation, there is a lot to be gained.”
Gregory M. Landegger, General Manager Specialty Products,
MarquipWardUnited
“I found CyberSelling to be very valuable and easy to read! The content was
well organized and flowed in a manner that was very ‘user friendly’. I will
be using it as the foundation for my first attempt to ‘formally’ define our
sales process! I know this exercise will have a great ROI and you have made
it much easier! Many thanks again!” Don Morehouse, Florida Paving
Concepts, Inc.
“Great book. 9 of 10 stars.” Hernan Seivane, TacticaSoft
Your book “CyberSelling” is a breakthrough boon for the Sales and Marketing
folks. What is amazing is the simple and down to earth language you have
used throughout. For Freshers or for Experts, I recommend “CyberSelling” for
it provides insights into Process-oriented selling. Congratulations in
advance for a mega hit of your new initiative. R. Karthikeyan, Regional
Sales Manager, (South-India), Dorcas Market Makers Ltd
“I have bean using CRM technologies for more than 12 years and I must say
that this book is clearly a good overlook of what’s important. The book
addresses all aspect of the sales cycle. It includes some useful tips on how
to involve every member of the company in implementing a strong CRM and
sales culture in the organization. I strongly recommend this book to anyone
who wants to understand CRM or for those experienced sales people who want
to refine their strategies.” Andre Gauthier, President, Molecule6.com
"I like CyberSelling very much because in it I have found useful information
for my career development. Some I apply to training our salespeople. After
that I see their sales volume is on the increase. We work more effectively
and smarter. Thanks Russ for your valuable information. Wish you all
success!" Nguyen Dinh Tuan, Sales Training Officer for Life Insurance
Company (Bao Minh CMG)
“Russ shares his wealth of knowledge of the essential principles of selling.
Whether you are new to the sales arena or a veteran salesperson,
CyberSelling is a must read!” Marcia Schalau, Owner, Photo Keepsakes by
Marcia, and Independent Marketing Manager, Sow n’ Reap
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