Book, Selling, CyberSelling - Using CRM Technology to Help You Sell

Combining the 3 key ingredients for making your sales career more successful:

Sales Processes, Selling Skills and CRM Technology

CyberSelling is a new book by Russ Lombardo that teaches the selling skills needed to succeed in today's tough and changing market place and how to use CRM technology to help you sell.

"CyberSelling is a terrific guide for salespeople and their managers. It shows them how not to allow CRM to interfere with, but to actually enhance their sales process. This book will not only help you harness CRM technology, but it will also show you how to get the most out of your technology investment."

Gerhard Gschwandtner
Founder and Publisher, Selling Power Magazine

CyberSelling will improve your sales career, and your sales team, by teaching what you need to know in order to succeed in today's tough and challenging economy.

Whether for a sales team or an individual sales professional, you will learn

various selling skills -- from Cold Calling to Closing, and even Customer Retention after the sale. You’ll see how to use a sample CRM product, GoldMine, to assist in each of the stages of the sales process as well as how to use this technology to support your selling activities. The PEAK Sales Process is highlighted as the sales process used to guide you through your selling activities in the most effective order. You'll learn how to improve cold calling, listening skills, asking questions, presenting the right solutions, negotiating, handling objections, closing, customer retention, and more.

CyberSelling was written for:

• Sales & Marketing Professionals, Sales Managers, Executives, and Business Owners in companies of all sizes, both private and public

• Sales Managers who want to build a world-class sales organization
• People new to the sales profession who want to become very successful, very quickly
• Veteran sales professionals who want to re-learn sales techniques or refresh their selling skills
• Any sales professional and manager looking for ways to efficiently and effectively engage CRM Technology into their sales activities
• Sales organizations, and sales individuals, in need of an organized and simple Sales Process to increase their sales effectiveness
• Anyone involved in sales who wants to achieve better results in their sales career

If you fall into one or more of these categories, CyberSelling can and will benefit you enormously by making you more successful in your sales career!

CyberSelling will teach you and your sales team the 3 Key Ingredients to becoming more successful in sales:

    1. Which Selling Skills to use
    2. When to use these skills in the Sales Process
    3. How to use CRM Technology to apply your Selling Skills and Sales Process